Business Dept Market Research Results from Open Evening
Posted: September 20, 2019
Business Department Market Research Results from Open Evening
We conducted a blind taste test last night, putting into practice some of the theory on Market Research.
Cola – Landslide victory for Pepsi Max (B) with 70% of the vote to Coke Zero’s (A) 30%
Tortillas – Very Close!! Many people couldn’t tell a difference between the two options but one cost more than twice the price.
51% of people preferred the cheaper option (1) which was Tesco’s Budget label Stockwell & Co. Option 2 was Tesco’s own label.