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Business Dept Market Research Results from Open Evening

Posted: September 20, 2019

Business Department Market Research Results from Open Evening

We conducted a blind taste test last night, putting into practice some of the theory on Market Research.

Final Results:

Cola – Landslide victory for Pepsi Max (B) with 70% of the vote to Coke Zero’s (A) 30%

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Tortillas – Very Close!! Many people couldn’t tell a difference between the two options but one cost more than twice the price.

51% of people preferred the cheaper option (1) which was Tesco’s Budget label Stockwell & Co. Option 2 was Tesco’s own label.

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